ABOUT US
Demeter Capital was founded in September 2016 by agribusiness entrepreneurs, investment bankers, consultants, and investors with the desire to boost the Agribusiness sector in Mexico and generate social and economic impact.
The team has all the technical and operational knowledge to develop and accelerate the companies in which it invests and always seeks to generate efficiencies through the implementation of technologies, operational efficiencies, and marketing to improve the profitability of the target companies.
OPPORTUNITY
Mexico is the eleventh country in the world in production of food, agricultural crops and primary livestock, since it has more than 24 million hectares for agriculture, 110 million hectares for livestock and 120 thousand hectares for aquaculture.
Mexico has 12 Free Trade Agreements with 45 countries with a potential market of 1.48 billion people and exports represent 1.4% of total value of world exports of agricultural, livestock and fishing origin.
The sector represents a great opportunity to develop corporate governance and institutionalization, which allows enormous development for the companies involved in these activities. Despite all these opportunities, private capital in Mexico invests less than 0.5% of capital in the agribusiness sector, making it the last place in private capital allocation in the country.
INVESTMENT THESIS
Demeter Capital has developed a thesis where we will be investing in Series A/B. The characteristics that we look are the following:
- At least one brand and/or product which is well positioned in the market.
- At least one year of operations.
- Strong potential for exponential growth domestically and internationally with critical mass potential.
- Products with real competitive advantages in the sector.
- Vertical integration potential.
- Proprietary technologies with high potential to scale.
- Products and services that are in line with market trends primarily in healthy trends within the “Super Foods” or “Better for You” categories.
- Market size and clear need in the target market.
- Strong management team and openness to management changes.
- Willingness to implement and strengthen corporate governance practices.
- High inventory turnover and potential for improvement.
- Low debt levels with high profit margins.
- Equity investment range between USD$5 to USD$40 million.
- Positive social and environmental impact.
TEAM
Agustín Tristán
CEO
- 5 years of experience at Goldman Sachs, New York
- 3 years in Management Consulting for various industries and 10 years as an entrepreneur
- Experience in Wealth Management, Hedge Funds, Venture Capital and Investment Banking
- 6-time youth world champion in racquetball and Pan American selected
- Industrial Engineering and MBA, University of Alabama, United States
Gustavo Castellanos
Co-CIO | Head of ESG.
- 15 years of experience in Investment Banking | Alternative Investments; working for Citi Latam and Global Capital.
- Management Consulting in India and Asia Pacific.
- Experience in Private Equity / Venture Capital, Structured Project Financing, Mergers and Acquisitions.
- Degree in Business Administration from the U. Anáhuac, MBA from EUDE Business School / RCUEMC | Complutense University of Madrid; Executive Program at Stanford GSB and Certified by the IDB / Columbia U.
Luis Alberto Ibarra
Managing Partner – Co-CIO
- 25 years of experience in high-level positions in the Public Administration. Expert on issues related to Agribusiness, Competitiveness, Economic Regulation and Private Equity
- Former CEO of the Private Equity Fund of the Agribusiness Sector (FOCIR); Former Technical Secretary of the Presidency Office of Infrastructure and Economy; Head of the Investment Unit and CEO of Planning and Evaluation in the SHCP; and Coordinator of Advisors of the Undersecretariat of Foreign Trade and Investment
- Economist from ITAM University; Masters and Doctorate from the University of California at Los Angeles (UCLA). Received the BANAMEX Economics Award
Luis Pedraza
Managing Partner – CLO
- 20 years of experience in transactional services that include operations in various areas of debt and equity financing and investments; M&A, structuring of public-private partnerships, strategic partnerships and international operations in various industries and sectors
- Luis co-founded a solid investment and financing platform for Latin America
- Lawyer graduated from the Escuela Libre de Derecho; Master’s degree from Queen Mary University of London. Postgraduate degrees from the German Agency for International Cooperation (GIZ), the Abbotwood Institute in London, PLI (New York-Venture Finance), among others
Jorge Vizcaino
Managing Partner
- 10 years of experience in the agribusiness sector trading commodities worldwide.
- President of Coparmex Sonora Bussines & Finance Committee, Board of Directors: Nafin & Bancomext (Mexican Development Bank) and the Water Operator Agency of Hermosillo.
- Raised a venture capital fund, created a non-bank lending and finance institution, experience in M&A, Develoment of new projects and attraction of new customers.
- International portafolio management in commodities export to over 22 countries.
- Bachelors in Mechanical Engineering from ITESM University.
Enrique Miranda Bours
Managing Partner
- 20 years of experience in developing and operating Agribusiness projects cultivating pecan, orange, grapefruit, lemon and tangerine orchards
- Current Secretary of an organization which oversees the Irrigation District of the Yaqui Valley and has an active role in the Council of sheep producers in the State of Sonora
- His family has a strong participation in the egg and poultry sector through their group ‘Bachoco’
- Chemical Engineer specialized in Food Administration and Processes; he also has a diploma from the FDA from the University of Florida specialized in HACCP
Alfonso Martínez
Managing Partner
- 15 years of experience as a businessman and executive in the agribusiness, textile, automotive and government sectors
- CEO of Industrias Marves (Expert company in Circular Economy), Agrovim and Marves Aqstic; Director of Quality, Administration, Marketing and Research and Development at Industrias Marves
- Former Director of Investments in the Ministry of Economic Development of Michoacán
- Degree in Economics from ITESM University with a specialization in political economy, applied mathematics and ethics. Graduate degrees in leadership, negotiation, sales, administration, design and senior management
Andrés Moreno
Analyst
- 5 years as General Administrator of Family Businesses and 3 years as Electoral Strategist in Sonora
- Counselor of Young Entrepreneurs COPARMEX Sonora Norte
- Certified Evaluator of the National Council for Standardization and Certification of Labor Skills
- Bachelor’s in business administration, MBA and Finance postgraduate from the Universidad Del Valle de México